I’m your marketing coach, launch expert, and expat friend.
Born in Lima, raised in France (so yep, that’s a French accent with a little Latina flavour) and currently living in Kuala Lumpur. I learnt English as a teen thanks to pop music, TV shows, and a slight obsession with rom-coms… but it was all the traveling that made me fluent. Marrying a Brit? That sealed the deal.
I studied business marketing and audiovisual production, then landed gigs with brands like Dior, Heineken, and L’Oréal. I got to work in LA, Tokyo…
But under the surface? Burnout. Long hours. Hustle culture dressed up in pretty packaging. I loved being on sets, the people, the travel, but it wasn’t sustainable.
Ok, covid definitely pushed me to start, but I always wanted to start something for myself.
At first, Digital Raquel was a social media management business. For two years, I was deep in the trenches helping amazing entrepreneurs run their Instagram accounts. And then a few of those clients started asking me to coach them. So I did.
And girl, I loved it from day one.
My offers weren’t strong enough. The transformation I promised? It could go deeper, be clearer. So I took my own advice: I invested. In myself, in my business, and in becoming the kind of coach who doesn’t just cheer you on, but helps you actually launch, grow, and sell with strategy that makes sense.
6+ years in social media marketing, 3+ years coaching inspiring women (therapists, yoga teachers, life coaches, stylists… you name it), and still counting.
This is the best version of my work yet.
Now I live in tropical Kuala Lumpur with my husband, our rescue pup Lily (who will say hi on our calls), and our baby boy who arrived in June 2024. We’re what people call “expats”. We’ve got mobile roots and freedom at the core of how we live. Before KL, we spent two years in Lisbon, my forever love and maybe future home again.
If you’re here, I’m guessing you’re done with chasing trends and ready to build a business with real strategy, not guesswork.
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You want an actual plan, high-ticket clients, and content that converts, without burning out or pretending to be someone you’re not.
Well, welcome. You just found your person.
If you want to find out how I can help you plan & execute your most successful launch to date…
Feel free to come say hi on IG or subscribe to my newsletter Notes from Raquel for honest stories and no-fluff business tips that actually work!
Raquel đź’Ś